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The Business of Yoga Part 2: Embracing Authenticity

December 19, 2019 by thebooktreefairy

When you teach anything, whether it be aerobics or physics, you possess the library of information that will be shared with your students.  It is data you have earned, as an instructor, that’s been passed on from your own teachers, and taught your way.  In your voice.  You physically, mentally, and emotionally, need to be there for your students, even if you’re filming your class for those at home. 

In fact, New York City yoga teacher and influencer Elena Brower (@elenabrower) remarks often in her posts how hesitant she was as she wondered how yoga would translate across a digital platform. Turns out she is increasingly grateful for the experience and how it deepened her teaching practice.  It allowed her to connect to her students in a whole new way, by staying grounded in her authenticity. 

We share what we do to and with the world.  Our accomplishments and expertise, our happy memories and our schedules.  Self-promotion, even in the spirit of celebration is paramount for anyone who has a social media account.  Otherwise, why have one, right?  Our lives are now so carefully curated we can feel more alone and isolated than ever.  So we must remember that we, and everyone else out there, is only going to show what makes them look the most together, happy, and dare I assume, authentic. In our waking life (away from the dream of alphanumeric realities) if we look inward instead of keeping up with the digital Joneses, we will cease to scrutinize our own lives and accomplishments.  Instead the practice is and always will be expressing gratitude for the here and now.  Someone inspirational said that gratitude turns everything you have into enough, and more.  Your presence, fully and completely, is enough.

We can agree that anything online is not necessarily indicative of real life, even though we may want to believe it is an extension of it.  But is a false light of life.  The word ‘media’ is even in the description of this world that lives in our phones.  Yet, some bright-eyed hopeful, post-millennial trendsetters definitely (probably) believe it is the gateway to creating their own brand, or ‘empire’ as it’s cheekily called.  When did followers equate to fans instead of people you just knew in life?  And what about these emperors made labels and advertisers begin to drool at the prospect of people advertising a way of life to sell stuff we don’t need in a society where hoarding is a disease? 

yoga instructor in a park

What do the people who want to influence really want?  To be at the top of their own pyramid in their chosen field.  And, if we’re being honest with ourselves, a part of us must listen, if only to ask why, and see our own shadows of success reflected in their contoured faces.  After all, most of them are the product of a technological boom that saw every toddler with a camera in their face before a book, or even another human being. 

But whether we use social media to promote ourselves as yoga educators, we must remember our motivation for becoming teachers in the first place.  We may receive ‘likes’ or increased attendance in our classes, or validation on our shared thought processes that contain the seedlings of other business ideas, (and the occasional discount on some cute but overpriced yoga pants) but there is one thing we are also striving for, that the shadow of the false yoga mogul’s dig out of us.  It is the desire that we must have in common with the truly joyful educators with a meaningful message, if we are committed to sharing a message that is meaningful to us: authenticity.  For in that word is the legitimacy so many crave, the proof that the path is a true one.

The idea is pretty ironic, though, considering social media, as I’ve said, is a digitally curated identity arranged, in Freudian terms, by your own ego.  We are taught every time the word ego is mentioned, that it is fear talking—the projection of the desired self-image onto anyone who clicks “follow” on any page you have.  In the ego’s ideal scenario, when we think we have transcended more earthly wants what we are really giving into is a codependency sparked by the joy of being led, of relinquishing responsibility for our own lives.  Next time you are shy about sharing your world and your thoughts, or your yoga/spiritual journey, or have been wasting the evening ‘investigating’ fellow instructors, consider it an interesting exercise in self-observation.  You can even explore online platforms to increase your chances of teaching remotely, or through videos.  You’ll learn YouTube, at the very least.   So it’s nice to have a plan to springboard off your friends and following while you experiment.

And just post it.  As you watch yourself grow, you’ll be able to see the teacher you are becoming, as well as the teacher you want to be. 

Being a yoga teacher can afford an individual a life slightly off the beaten path, no matter how corporate the environment they teach in is.  That is part of the joy of the profession–the connection, the sharing of accumulated knowledge, and the constantly percolating business savvy that lies in each of us.  Part of the reason many instructors get into teaching yoga is because there are so many opportunities to bounce around and teach a multitude of people all the cool and hopefully healing stuff we’ve learned in training. 

campfire in the dark

Exposure, in this case, becomes an ally to authenticity. And, no I do not mean taking scantily clad photos of yourself doing yoga in a bikini on a glamorous beach and hoping your high school crush sees it.  However, giving your students a way to connect with you and your lifestyle, if that indeed is something you want to share, is a way to share aspects of your authentic self, even the insecure bits, and create buzz about your teaching style.  This makes it easier for your students to see you as a human being, and that will, many times, bring them back to your class.  I’ve also found making announcements to remind them about your ideas and the various places and spaces you teach in to be incredibly important to connecting to the people you see every week.  Or once in a while. 

The practice of yoga attracts every walk of life for countless reasons.  With that comes all kinds of teachers, each with a singular flavor.  Some want to make yoga accessible to everyone and focus on the adaptability and recovery in poses and sequences, while others incorporate classical tradition into their practice with mantras, chanting, and meditation. There are the soothers and the sweaters, the kundalini warriors and kinesthetic yoga therapists.  Some have yearly retreats in Bali and others teach from a spare room in their own homes.  Some are former ballerinas.  Others are aspiring attorneys. All have a profound effect on the students that come into their space, with any luck, imparting new insight and awareness of the body and mind, and at the very least, sometimes, a pretty decent workout.  And it all begins with you, the teacher, and the energy you bring, on and off line, which can spread the authenticity movement across the globe, one yogi at a time.

Whether you are a new teacher or an experienced teacher, there is a likelihood that you will want to seek new teaching opportunities from time to time. Namafit is the perfect tool for finding teaching opportunities near you. You can learn more about what Namafit has to offer and how to get started here

How To Use Social Media as a Fitness Professional

July 24, 2019 by Martha Lopez

One thing that many people in the fitness industry need to focus on is really creating their own brand and personality that separates them from all the other fitness professionals in the industry. This really starts with creating a presence where your future clients are, and that’s online. I have worked with some small businesses and have been working on building my own brand as a yoga instructor and here are some tips and tricks I found from both my education in Public Relations and just going through all the trial and error of trying to build my own presence online.

  • The biggest thing is CONTENT: All other workshops and groups will stress this day in and day out! Content and giving your audience something they can use will not only show how credible you are as a source, but also give future clients an insight to how you work as a professional.
    • It’s OK to repost! If you follow someone with similar content feel free to repost that content, be sure to provide the source! This will generate people to your site or platform where you have like minded content.
    • Speak to your specific audience! If you have a specific population your are looking to access – talk to them! That’s what social media is about! Use words like Ladies! Guys! Fellow Grads! Etc. to show who your audience is and access them on a more intimate level.
  • Consistency/Frequency: When thinking about content make a calendar and be specific about your posting schedule: For example, I use for posting that every other day I am using quotes to emphasize my blog topic or podcast topic to keep reinforcing my audience to go back to the podcast or blog post to drive people to continue to view my site and maybe collect people I may have missed on the weekend! This also gives some uniformity to my sites because visually there are positive messages between images of yoga poses, nutrition, etc.
    • More on the posting schedule: You do NOT need to post every day! (woah, did I just say that?) There are a lot of analytics out there that say even 1x a day (depending on the platform is enough) Your audience doesn’t need to know the 3 meals and 2 workouts you did each and every day, nor do they really want to! If one day you are focusing on nutrition, post one great meal and give a recipe! If it’s a leg workout, maybe doing a quick video with modifications and going live to show key portions of your workout will be enough to show quality content without just force feeding. No one likes the person who lives on their social media and shows everything!
    • The key to a great platform is trying to be consistent – your followers will know you for your content and know what to expect each day and will look forward to those nuggets of wisdom only you can offer!
    • Personal tip: I set on my to do list a posting schedule and try to set alarms catered to the schedule based on when I know my followers will be on. I do this without using an organized platform like Hootsuite, but you can definitely look into these automated posting websites that will help relieve some of the hassle of trying to make your posts on a deadline!
  • Make your profiles “business” profiles: this mostly is catered to Instagram, but this allows you to look up analytics to see who you are accessing, how many people you are accessing, and even location. These insights allow you to really hone in to who you are reaching out and maybe seeing what areas you need to focus on.
    • age group: try to keep content within the age group of your niche and do some look as to what content that age group wants.
    • location: use the location tab and incorporate location of your business to get people looking at local businesses to find you!
Screenshot of my insights from Instagram
  • Hashtags: USE them! You are allowed to use 30 hashtags per post, I recommend using them as a comment after the post so it’s not in the forefront of what your audience sees, but use them to drag people to your content.
    • I personally like: All Hashtag they generate for you the top 30 hashtags based on the word you use and you are able to just copy paste into a comment! You’re also able to see analytics as to how well certain hashtags are doing if you want to get super techy with your marketing!
  • Know how your audience functions and when they are looking for you!: Look up peak times that people view certain posts on social media. Also what platforms are they on?
    • Don’t waste your time!: This is the time to really find your audience and post during those times where you know people are searching for that content. Typically this is around lunch or after work in the evening. If you are posting at 6 am and there’s no one watching, what good will that do? Here’s a great review of times for social media on SocialSprout!
    • Pick a/a few platforms: you don’t need to be on ALL the platforms, and all the time! If you know your audience research where to bring your focus on. Also have a feel for different types of platforms. If your jam is on Facebook and creating Facebook content focus on that and maybe start to play with another social media platform that is more evident for your age group.
      • 22+ : Facebook still highly ranked with Instagram coming in close second. If you have a high visual content you may want to play with both but bring your focus to Insta. Pinterest is also emphasized for clients over 50 because it allows them for more searchable content.
      • <22: Snapchat is growing and Facebook users are steadily declining. Recommend access through more visual social media platforms due to need for high quality visual content with this age group.
      • Source: Business Insider
  • Be SOCIAL: Don’t just respond with emojis, actually respond to people, reach out to similar profiles and businesses and connect.
    • Follow like businesses and profiles: When I mentioned this to a small business there was a lot of hesitation, and I get it, why would you like and share content so similar to you, wouldn’t people go shop or take their business there? There is power in creating a network of like-minded business people. You support each other! Sharing each other’s content creates a broader outreach which means more clients to all! It also gives you insights as to what is working within your niche or field and what is not. This helps you for content creation as well!
    • My personal rule of thumb: as you are scrolling through content, which we all do almost every min of the day, like but also comment on one post (be sincere and add more than an emoji!). Who knows, you may spark a convo which brings people to your profile for more?!
  • Set a call to action!: People want to be involved with social media, so why not involve them? Ask them what areas they want to focus on when it comes to working out, ask what your peak yoga pose should be in the class. Ask questions and engage with people will also allow you to show your personality and get people to trust and want to work with you.
    • Personal Tip: I try once every two weeks to incorporate those yoga students who follow me in their classes by asking which peak pose they want. I put the question as either a choice between 2 or 4 different poses. Or, I will ask between two areas of focus (i.e hip openers vs inversions). This allows you to create a personal relationship with your audience and when they see you in class it shows you are actively listening and engaging with them. It’s a nice special touch.

I hope these tips help! Use these steps to get started on making a more uniformed and professional looking profile that will allow you to grow your personal business/fitness personality!

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