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You are here: Home / 2019 / Archives for July 2019

Archives for July 2019

5 Simple Tricks for a Killer Group Fitness Playlist

July 31, 2019 by Alison Hirshan

Are you new to group fitness instruction? Or are you a seasoned veteran? No matter how many years of group fitness training you’ve done, you’re going to want to read this.

As trainers, there are so many things we have to think about before class… preparing the room with equipment, the layout of the class, the intensity level, and of course, remembering all the key instructions. Your playlist should be something that you can throw on and know it will get your audience in the zone.

  1. Know your audience.

What audience will you be training? Teens, young adults, or older individuals? What type of music do you imagine they listen to in their cars? This is the most important factor to address when beginning your playlist curation. If there is a mix of ages and demographics, try to stick to songs you can imagine a variety of people would enjoy.

Ex. If I was making a playlist for middle aged and young adults in Los Angeles, I would make sure to include some current hit songs and classic songs that I know all ages would enjoy.

2. Keep it fresh and CLEAN.

No matter the age, no matter the demographic, it is always considered disrespectful (and sometimes against company policy) to play songs with offensive words. Whatever you do, try to screen the music beforehand to make sure it’s appropriate. The last thing you want to do is offend someone, as it could be their first (and possible last) class with you!

Ex. If I was making a playlist for teens who I know enjoy hip-hop and rap music, I would search for ‘Clean Rap Music’ on Spotify, Apple Music, or wherever you create playlists. Tip: there are lots of pre-made ‘Clean’ Playlists on Spotify, all you have to do is search for them in the search bar.

3. Understand the ebb & flow of class.

Although this can differ slightly if you’re teaching yoga or a bootcamp, there is a universal, natural flow of class including warm-up, main portion of work consisting of some high intensity and some low intensity, and eventually a cool down. Try to create your playlist using BPM (beats per minute) to gently increase and decrease music intensity during these portions of class.

  • Warm-up and cool down: Use songs with 80-115 BPM
  • Low intensity or mat work: Use songs with 115-140 BPM
  • HIIT portion of class: Use songs with 140-175 BPM

You can check how many BPM your song has using this BPM counter.

4. Song change = time check!

You’ve taken all this time to pick your songs to naturally match the energy and intensity of class, so why not use the music to help you! This is one of my favorite tricks as a group trainer. If you create your routine based on the playlist, you can match the specific sections of your workout to different songs.

Ex. I allotted two songs to my warm-up routine. Once those songs are over, I know I have to move on to the next portion of class. The third song has a higher BPM and that signals me to get the class moving to the core section.

5. Follow other instructors’ playlists.

Learn from your fellow trainers! We are all each other’s best teachers. Try going to a new group fitness class and observe their style. You will not only learn from another instructor’s cues and routine, but exposing yourself to new music that you might not personally listen to will help in your new playlist discoveries.

Ex. If I train at a group class and I enjoyed the playlist, I make a point to introduce myself to the instructor and ask to follow their playlist. Don’t be shy… who doesn’t love a compliment?

No matter where you are in your group training journey, I hope this helps you feel empowered to create some new killer playlists that you and your clients will love.

How To Use Social Media as a Fitness Professional

July 24, 2019 by Martha Lopez

One thing that many people in the fitness industry need to focus on is really creating their own brand and personality that separates them from all the other fitness professionals in the industry. This really starts with creating a presence where your future clients are, and that’s online. I have worked with some small businesses and have been working on building my own brand as a yoga instructor and here are some tips and tricks I found from both my education in Public Relations and just going through all the trial and error of trying to build my own presence online.

  • The biggest thing is CONTENT: All other workshops and groups will stress this day in and day out! Content and giving your audience something they can use will not only show how credible you are as a source, but also give future clients an insight to how you work as a professional.
    • It’s OK to repost! If you follow someone with similar content feel free to repost that content, be sure to provide the source! This will generate people to your site or platform where you have like minded content.
    • Speak to your specific audience! If you have a specific population your are looking to access – talk to them! That’s what social media is about! Use words like Ladies! Guys! Fellow Grads! Etc. to show who your audience is and access them on a more intimate level.
  • Consistency/Frequency: When thinking about content make a calendar and be specific about your posting schedule: For example, I use for posting that every other day I am using quotes to emphasize my blog topic or podcast topic to keep reinforcing my audience to go back to the podcast or blog post to drive people to continue to view my site and maybe collect people I may have missed on the weekend! This also gives some uniformity to my sites because visually there are positive messages between images of yoga poses, nutrition, etc.
    • More on the posting schedule: You do NOT need to post every day! (woah, did I just say that?) There are a lot of analytics out there that say even 1x a day (depending on the platform is enough) Your audience doesn’t need to know the 3 meals and 2 workouts you did each and every day, nor do they really want to! If one day you are focusing on nutrition, post one great meal and give a recipe! If it’s a leg workout, maybe doing a quick video with modifications and going live to show key portions of your workout will be enough to show quality content without just force feeding. No one likes the person who lives on their social media and shows everything!
    • The key to a great platform is trying to be consistent – your followers will know you for your content and know what to expect each day and will look forward to those nuggets of wisdom only you can offer!
    • Personal tip: I set on my to do list a posting schedule and try to set alarms catered to the schedule based on when I know my followers will be on. I do this without using an organized platform like Hootsuite, but you can definitely look into these automated posting websites that will help relieve some of the hassle of trying to make your posts on a deadline!
  • Make your profiles “business” profiles: this mostly is catered to Instagram, but this allows you to look up analytics to see who you are accessing, how many people you are accessing, and even location. These insights allow you to really hone in to who you are reaching out and maybe seeing what areas you need to focus on.
    • age group: try to keep content within the age group of your niche and do some look as to what content that age group wants.
    • location: use the location tab and incorporate location of your business to get people looking at local businesses to find you!
Screenshot of my insights from Instagram
  • Hashtags: USE them! You are allowed to use 30 hashtags per post, I recommend using them as a comment after the post so it’s not in the forefront of what your audience sees, but use them to drag people to your content.
    • I personally like: All Hashtag they generate for you the top 30 hashtags based on the word you use and you are able to just copy paste into a comment! You’re also able to see analytics as to how well certain hashtags are doing if you want to get super techy with your marketing!
  • Know how your audience functions and when they are looking for you!: Look up peak times that people view certain posts on social media. Also what platforms are they on?
    • Don’t waste your time!: This is the time to really find your audience and post during those times where you know people are searching for that content. Typically this is around lunch or after work in the evening. If you are posting at 6 am and there’s no one watching, what good will that do? Here’s a great review of times for social media on SocialSprout!
    • Pick a/a few platforms: you don’t need to be on ALL the platforms, and all the time! If you know your audience research where to bring your focus on. Also have a feel for different types of platforms. If your jam is on Facebook and creating Facebook content focus on that and maybe start to play with another social media platform that is more evident for your age group.
      • 22+ : Facebook still highly ranked with Instagram coming in close second. If you have a high visual content you may want to play with both but bring your focus to Insta. Pinterest is also emphasized for clients over 50 because it allows them for more searchable content.
      • <22: Snapchat is growing and Facebook users are steadily declining. Recommend access through more visual social media platforms due to need for high quality visual content with this age group.
      • Source: Business Insider
  • Be SOCIAL: Don’t just respond with emojis, actually respond to people, reach out to similar profiles and businesses and connect.
    • Follow like businesses and profiles: When I mentioned this to a small business there was a lot of hesitation, and I get it, why would you like and share content so similar to you, wouldn’t people go shop or take their business there? There is power in creating a network of like-minded business people. You support each other! Sharing each other’s content creates a broader outreach which means more clients to all! It also gives you insights as to what is working within your niche or field and what is not. This helps you for content creation as well!
    • My personal rule of thumb: as you are scrolling through content, which we all do almost every min of the day, like but also comment on one post (be sincere and add more than an emoji!). Who knows, you may spark a convo which brings people to your profile for more?!
  • Set a call to action!: People want to be involved with social media, so why not involve them? Ask them what areas they want to focus on when it comes to working out, ask what your peak yoga pose should be in the class. Ask questions and engage with people will also allow you to show your personality and get people to trust and want to work with you.
    • Personal Tip: I try once every two weeks to incorporate those yoga students who follow me in their classes by asking which peak pose they want. I put the question as either a choice between 2 or 4 different poses. Or, I will ask between two areas of focus (i.e hip openers vs inversions). This allows you to create a personal relationship with your audience and when they see you in class it shows you are actively listening and engaging with them. It’s a nice special touch.

I hope these tips help! Use these steps to get started on making a more uniformed and professional looking profile that will allow you to grow your personal business/fitness personality!

Collagen, Coffee, Oh My!

July 23, 2019 by Alison Hirshan

Collagen has been quite the buzz word in the wellness world for some time. Maybe you’ve seen it advertised in bone broth at your local grocer or maybe your beauty guru of a best friend has been swearing by the collagen supplement she’s been taking for her skin. Either way, collagen is plowing its way through the wellness industry, and for good reason.

So what is collagen anyway?

Collagen is the most abundant protein in our body. It gives structure and elasticity to our connective tissues – our hair, skin, nails, bones, ligaments and tendons. The human body produces collagen on a regular basis, but its rate of production slows as we age. As a result, as we age our skin can become less elastic, hair can lose its color, and our joints, muscles, and bones become less flexible and dense.

Oh my!

Since collagen is such an important building block in the body that prevents breakdown of tissues and keeps our skin, nails, hair, and joints looking fab, it’s something super simple that we can add to our daily wellness routine.

What sources of collagen do you recommend?

  • BONE BROTH

For a natural source, bone broth is a great to-go snack that packs a huge collagen punch. But, bone broth can be extremely expensive and may not work for you every day (hello, summer months).

  • COLLAGEN POWDER

Another option is collagen powder supplements which have become hugely popular and easy to find online or in the grocery store. These powders are usually tasteless and can be added to smoothies, juices, soups, dressings, you name it!

I’m someone with digestive issues… is this type of protein powder safe for me?

Many protein powders can be tough for weakened digestive systems, causing people in this category to completely rule out protein supplements entirely. If you suffer from digestive tract issues, one key word you should look out for when choosing a collagen powder is if it’s hydrolyzed. This means it’s easier for our digestive tracts to break down and absorb. No stomach ache, no problem!

Photo by Hussain Ibrahim on Unsplash

What’s a simple way to add collagen to my diet?

As a wellness professional and trainer, I’m always trying to find effective, low-cost, easy ways to add maximum nutrition into my daily lifestyle. Something I never go without is coffee! I found that adding collagen into my coffee (plus some other healthy additives) every morning was the perfect way to do this. Below is a recipe for a collagen coffee tonic. Try adding this recipe to your morning routine and your skin, nails, and hair will be gleaming and you will be feeling vibrant from the inside out!

Collagen Coffee Tonic

Prep Time: 5 minutes

Yield: 1 serving

Serve hot or cold!

Ingredients:

  • 1 cup of coffee (brewed the way you like it – hot or cold)
  • 1 cup almond milk
  • 1 scoop collagen peptide powder (can be found at any major grocery store or online)
  • 1 tbsp flax oil (for healthy omega-3 fatty acids)
  • Dash of stevia
  • Optional: for spice add 1 tsp turmeric, for more healing properties add 1 tsp adaptogen powder of your choice

Directions:

  1. Pour coffee, almond milk, collagen, flax oil, and stevia into blender
  2. Blend on high for 1 minute, ensuring all contents are mixed
  3. Pour into your favorite mug (hot) or to-go cup with ice (cold)
  4. Once poured, the consistency will have a fluffy, foamy texture on top
  5. Sip, sip & enjoy all the benefits of collagen, coffee, oh my!

I recommend mixing up a hot tonic during winter months and trying an ice-cold tonic during the summer.

Sensation and Repose: Yin and Restorative Yoga

July 12, 2019 by thebooktreefairy

Consider a curious bystander, strolling by the window of a yoga studio.  He or she may see a group of students on the floor, head down in surrender. There are many props scattered around the mats and the bodies lie slumped in stillness, in what looks like a comfortable position. They are straddling a bolster, perhaps.  Naturally, anyone not actually experiencing the class may assume it was on the Restorative side.  This is not your usual flowy Power Vinyasa with standing poses and sweat.  And when this anonymous prospective yogi decides to pick up a schedule at the door, the bubble font reveals the words: Yin/Restorative.

Yin and Restorative yoga are quite often described interchangeably in class descriptions.  Anyone looking to begin or deepen their practice can be left scratching their head when they enter a labeled Yin class expecting some R & R and are called upon to become aware of their deepest physical, and oftentimes emotional layers, in a given asana (pose).  That is because Yin yoga targets the connective tissue of the body– the bones, ligaments, and joints–through passive stress, in often supine positions.  Restorative yoga uses props to physically support the body so that a yogi can exert minimal effort in a position, and find the greatest state of ease.  This encourages the parasympathetic nervous system to switch on and promote relaxation. 

clouds over a curving mountain road at sunset

The Yin in the modern Yin yoga tradition can be seen through the lens of the classical Taoist principles of Yin and Yang.  Yin is the feminine aspect of the two, and is associated with the moon (cooling poses) while Yang is considered a dynamic, masculine qi or chi energy (life force) inducing practice, and is associated with the sun (heating poses).  Although the roots of Yin and Yang yoga have blossomed out of the principles of Chinese medicine, it is the western appropriation that has cultivated this tradition.  In Yin yoga, the body is put into positions that are designed to strengthen and mobilize the joints in order to release the sensory depth of the stagnant, tight and uncomfortable parts of the body such as hip flexors and knees.  Poses are held for an extended period of time so that they may give way in the body, bringing sensations to the surface (physical and yes, some emotional).  In these poses of surrender, in a state of passivity, we cannot avoid our inner life. How we treat what comes up is apparent in the quality of the ease we find in our practice. The sensations of Yin can even be described as a volcanic opening of prana (chi), extreme sensation, and, well, the opposite of the relaxation we come to expect when we see the word “restorative” in a class description. 

Here’s where the confusion ultimately lies.  It is in that word “restore,”–which many of us take to mean “soften” or “ease”–that plays an integral part in how we define and practice Yin yoga.  In this case it does not exactly equal comfort.  In Yin yoga to restore means to rebuild, re-experience, re-lease, which leads to the stretching of the fascia, or deep muscle tissue.  When you’re in a Yin pose, like Pigeon for instance, for a long period of time–that is, several minutes–our experience of the pose can cause sensations to volley up and down like a strongman carnival game.  The vitality and vulnerability that a Yin pose can exhume into awareness can be healing nonetheless, which is also the prime goal of Restorative yoga, as we know it. To heal.

Restorative yoga comes from the ancient Indian tradition of Hatha Yoga, and most recognizable in the teachings of BKS Iyengar, author of Light on Yoga, among others.  He was an instrumental figure in spreading knowledge of the yoga sutras and his own teachings to the world.  When he was developing his practice, he would use objects he encountered, such as trees, chairs, and even boulders to wrap himself around, in an attempt to find that ease so sought after while sitting in meditation, and to improve his overall health.  The assistance of props provides added support for the spine and the surrounding muscles, especially for those recovering from injuries.  In an aptly named Restorative class, props are used to assist in opening rather than stretching the body, and in a way that is aimed at achieving a sense of relief rather than deepening a posture to arouse a physical responsiveness.  Restorative yoga activates the (parasympathetic) rest and digest system, slows the heart rate, conserves energy, and releases the muscles in the gastrointestinal tract. 

On the outside an asana assumes the same outward shape no matter what the class is labeled. Poses crossover all the time across the many categories of yoga classes and traditions.  You will often hear poses being called by different names in a Yin verses a Restorative class because although the pose bears the same shape, the activity in the body is observed through a different perspective, and oftentimes elicits an entirely different response in the body.  For example, in the Hatha tradition Cobra pose, the legs as well as the arms are activated, anchored to the floor, pressing down.  The muscles are contracted.  In the Restorative version of the same name, a rolled blanket can be placed underneath the pelvis, elbows on the floor, or a chair can be used with the hands wrapping back on the seat or resting on the knees.  In Yin’s Seal pose, the legs are soft, pelvis sinks into the mat and the arms support the chest while the energy reaches towards the sky from the crown of the head, both elongating the upper back while releasing the tail bone towards the floor.  The sensation becomes isolated as the weight from your center of gravity sinks down. 

clouds in the sky and trees over a lakeshore

Some believe these two types of yoga, since they have elements of each other that overlap, they are the same, and it simply is not true.  What is true, is that the student goes into a position mindfully, slowly.  Poses are held for a lengthy amount of time.  Yet while there are similarities, the intention, the inner work, the energetic experience and mental roller coaster that Yin can catalyze, tells a very different story.  Both practices, however, bring us back to ourselves, and, as in all types of classes, aim to facilitate a control of the mind toward allowing what is true for the yogi to come into awareness, to realize their own power as well as their tenderness and receptivity. Yin Yoga and Restorative are practices much needed in today’s predominantly Yang society. It gives us a chance to return to our center, focus on our breath and rest the mind in order to allow vital healing to take place and gather some of our hidden strength along the way.

When it comes to definitions, it makes sense that the semantics are intertwined when their intentions and origins are what isolates them.  Although both practices were largely cultivated and exploited here in the English speaking world, calling them by the same name (even separated by a hyphen or slash) does a disservice to them both, and can discourage and confuse a student who has a particular physical need, injury, or intention.  This is like saying that wading in a river and jumping into the ocean waves are alike because you can call them both swimming.  Yet the blunder is understandable, especially since they have components of one another within each of them and are equally essential to a healthy and complete yoga practice.  

Diana Benigno

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