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You are here: Home / Archives for yoga business

yoga business

The Business of Yoga Part 2: Embracing Authenticity

December 19, 2019 by thebooktreefairy

When you teach anything, whether it be aerobics or physics, you possess the library of information that will be shared with your students.  It is data you have earned, as an instructor, that’s been passed on from your own teachers, and taught your way.  In your voice.  You physically, mentally, and emotionally, need to be there for your students, even if you’re filming your class for those at home. 

In fact, New York City yoga teacher and influencer Elena Brower (@elenabrower) remarks often in her posts how hesitant she was as she wondered how yoga would translate across a digital platform. Turns out she is increasingly grateful for the experience and how it deepened her teaching practice.  It allowed her to connect to her students in a whole new way, by staying grounded in her authenticity. 

We share what we do to and with the world.  Our accomplishments and expertise, our happy memories and our schedules.  Self-promotion, even in the spirit of celebration is paramount for anyone who has a social media account.  Otherwise, why have one, right?  Our lives are now so carefully curated we can feel more alone and isolated than ever.  So we must remember that we, and everyone else out there, is only going to show what makes them look the most together, happy, and dare I assume, authentic. In our waking life (away from the dream of alphanumeric realities) if we look inward instead of keeping up with the digital Joneses, we will cease to scrutinize our own lives and accomplishments.  Instead the practice is and always will be expressing gratitude for the here and now.  Someone inspirational said that gratitude turns everything you have into enough, and more.  Your presence, fully and completely, is enough.

We can agree that anything online is not necessarily indicative of real life, even though we may want to believe it is an extension of it.  But is a false light of life.  The word ‘media’ is even in the description of this world that lives in our phones.  Yet, some bright-eyed hopeful, post-millennial trendsetters definitely (probably) believe it is the gateway to creating their own brand, or ‘empire’ as it’s cheekily called.  When did followers equate to fans instead of people you just knew in life?  And what about these emperors made labels and advertisers begin to drool at the prospect of people advertising a way of life to sell stuff we don’t need in a society where hoarding is a disease? 

yoga instructor in a park

What do the people who want to influence really want?  To be at the top of their own pyramid in their chosen field.  And, if we’re being honest with ourselves, a part of us must listen, if only to ask why, and see our own shadows of success reflected in their contoured faces.  After all, most of them are the product of a technological boom that saw every toddler with a camera in their face before a book, or even another human being. 

But whether we use social media to promote ourselves as yoga educators, we must remember our motivation for becoming teachers in the first place.  We may receive ‘likes’ or increased attendance in our classes, or validation on our shared thought processes that contain the seedlings of other business ideas, (and the occasional discount on some cute but overpriced yoga pants) but there is one thing we are also striving for, that the shadow of the false yoga mogul’s dig out of us.  It is the desire that we must have in common with the truly joyful educators with a meaningful message, if we are committed to sharing a message that is meaningful to us: authenticity.  For in that word is the legitimacy so many crave, the proof that the path is a true one.

The idea is pretty ironic, though, considering social media, as I’ve said, is a digitally curated identity arranged, in Freudian terms, by your own ego.  We are taught every time the word ego is mentioned, that it is fear talking—the projection of the desired self-image onto anyone who clicks “follow” on any page you have.  In the ego’s ideal scenario, when we think we have transcended more earthly wants what we are really giving into is a codependency sparked by the joy of being led, of relinquishing responsibility for our own lives.  Next time you are shy about sharing your world and your thoughts, or your yoga/spiritual journey, or have been wasting the evening ‘investigating’ fellow instructors, consider it an interesting exercise in self-observation.  You can even explore online platforms to increase your chances of teaching remotely, or through videos.  You’ll learn YouTube, at the very least.   So it’s nice to have a plan to springboard off your friends and following while you experiment.

And just post it.  As you watch yourself grow, you’ll be able to see the teacher you are becoming, as well as the teacher you want to be. 

Being a yoga teacher can afford an individual a life slightly off the beaten path, no matter how corporate the environment they teach in is.  That is part of the joy of the profession–the connection, the sharing of accumulated knowledge, and the constantly percolating business savvy that lies in each of us.  Part of the reason many instructors get into teaching yoga is because there are so many opportunities to bounce around and teach a multitude of people all the cool and hopefully healing stuff we’ve learned in training. 

campfire in the dark

Exposure, in this case, becomes an ally to authenticity. And, no I do not mean taking scantily clad photos of yourself doing yoga in a bikini on a glamorous beach and hoping your high school crush sees it.  However, giving your students a way to connect with you and your lifestyle, if that indeed is something you want to share, is a way to share aspects of your authentic self, even the insecure bits, and create buzz about your teaching style.  This makes it easier for your students to see you as a human being, and that will, many times, bring them back to your class.  I’ve also found making announcements to remind them about your ideas and the various places and spaces you teach in to be incredibly important to connecting to the people you see every week.  Or once in a while. 

The practice of yoga attracts every walk of life for countless reasons.  With that comes all kinds of teachers, each with a singular flavor.  Some want to make yoga accessible to everyone and focus on the adaptability and recovery in poses and sequences, while others incorporate classical tradition into their practice with mantras, chanting, and meditation. There are the soothers and the sweaters, the kundalini warriors and kinesthetic yoga therapists.  Some have yearly retreats in Bali and others teach from a spare room in their own homes.  Some are former ballerinas.  Others are aspiring attorneys. All have a profound effect on the students that come into their space, with any luck, imparting new insight and awareness of the body and mind, and at the very least, sometimes, a pretty decent workout.  And it all begins with you, the teacher, and the energy you bring, on and off line, which can spread the authenticity movement across the globe, one yogi at a time.

Whether you are a new teacher or an experienced teacher, there is a likelihood that you will want to seek new teaching opportunities from time to time. Namafit is the perfect tool for finding teaching opportunities near you. You can learn more about what Namafit has to offer and how to get started here

Business of Yoga Part I: Intentions for Success

October 24, 2019 by thebooktreefairy

The definition of success has many forms.  In order to approach our teaching career as a business, the first thing on our to-do list would be to define what success looks like.  Chances are, it will line up with what also brings joy, which also equates to getting paid for what we love.  More important than that, however, is the intention for becoming a teacher outside the realms of financial security.  

When you think of success, what does your world look like? What is your goal? For some educators, it is the ultimate picture of that private studio in a big city, while others may want to travel all over the world and document their teaching journey from exotic locations.  But we all start somewhere, and it can take time to discover what it is we truly want to achieve.

cathedral gates

 In the beginning, teaching can feel difficult in startling ways.  The stakes of achieving perfection right out of the gate are heightened and the desire to serve can, at times, be eclipsed by the desire to be liked by our students.  If teaching is your passion, or if you are just getting your instructor feet wet, any practice teaching is valuable hours earned. Whether we are teaching ten or one hundred people, each student who comes to class is sharing the singular dynamism they brought with them.  It is the students, first and foremost, who can assuage and even transform the energy of how you teach.

Below are some reminders when embarking on your journey.  Finding your motivation to serve, connect, and dive into the sensational world of teaching yoga takes a personal bravery.  Understanding your own parameters of success relates to finding your signature intention: 

  1. Have a message: When we approach our teaching engagements and trials with an attitude of excitement and mystery, we are apt to grow into astute and intuitive individuals, and thus, better teachers.  So take into account your own beliefs and knowledge about the branch of yoga you are exploring that week or the various meanings of a mantra. Prioritize your learning and practice above all else. When we begin to identify what draws us to the work that we do, our message will become clearer and clearer.  All the steps that brought you where you are today should be honored, even celebrated. It is your foundation, and you are helping to create that for your students. If you are interested in what you’re teaching, your students will be too.
  2. Observe the vibe: Ultimately, we are observing bodies as they move in space, and making sure no one hurts themselves during our careful sequence.  It is a journey of endless recording and insight. Each class serves as a reminder of how well we can explain what we want to see our students achieving, physically and mentally. If a sequence proves to be too challenging for the student body before you, then soften it while drawing from the same overall intention.  What are you trying to accomplish here with this sequence? How can it be modified? How we approach these unplanned hiccups reveals the hidden intention, because you are asked to put whatever plans you had for the class aside and surrender to the moment in order to make it the best class for all.  
  3. Know your worth: We all want to believe that the gift of teaching is enough. The way we revere our teachers that came before us, we think it should be.  There is a common misconception that the ego (that deems money as a necessity and gets anxious when it believes there isn’t enough to go around) should be silenced or transcended instead of integrated.  We all have expenses, not even including our own continuing education adventures. There are many types of pay scales, from students paying as they go, which makes you, the teacher an independent contractor, to having a membership at a gym.  Where you teach and how much you charge for private lessons informs how much money you make per class. Do your research. 
  4. Make the rounds: It takes practice to figure out what type of teacher you want to be, and how to hone your own style.  Western yoga-culture has definitely evolved, especially in the last ten years or so.  Depending on where you live and practice, the number of teachers getting certified can outweigh the classes and studios there is to fill them.  And if you are looking to make a living teaching yoga, where do you begin?  Knocking on gym doors and dropping off resumes is certainly a start, and many are willing to give a fresh instructor a chance to teach a class that always draws in students. This can feel overwhelming at first, as it is different than teaching in a studio. Fear not. Teaching in a gym also allows you to lead a large group, modify sequences often, and find your voice as an instructor.  Apply everywhere close by.
  5. Tune In: While you practice your own private meditation, try to imagine your version of paradise, where there are no obstacles to your dreams.  Notice your surroundings, the sights and smells, anything vivid you can paint with your imagination. Envision yourself rising after a long sleep.  What are you most excited about today? What is it you care about most and want to share with others? That is your gift, your way to serve. Use this intention, which is deeply personal, yet can apply universally because it represents an act of service and can be brought into any teaching environment.  Use your consciousness for good, as they say.
  6. Focus: All that choose this path of teaching, however regulated, either feed into or shatter the stereotypes of what we think of when we picture a yoga teacher.  Our ego loves to compare and measure. We come in all shapes and sizes, have studied in different schools and with teachers that range from the prestigious (whatever that means) to the virtually unknown, (but unforgettable).  When we practice, we remember those classes that affected us most, and I’ll bet you that it wasn’t at a giant festival with some famous yogi/DJ combo, however cool the balancing sequence was. So connect to the feeling signatures of remarkable practices you’ve had.  Flip through your memory. They won’t be hard to find. This may serve as a reminder of why you were drawn to teaching in the first place, and your appreciation for your own practice, which does not fit into a box but it shaped entirely by you, to mold as you please.
  7. Gratitude: Perhaps the greatest perk of the job is that being a yoga teacher allows you to deepen your own practice by guiding others. Think about it.  You get to spend a lot of time in intentionally stress free zones, hyper focused on your intention for the class and how they are listening, choreographing breath to movement, while at the same time heightening a sense of community, togetherness.  And when we give of our knowledge and energy—our time, unique experiences, and tips we’ve picked up along the way–we also receive something from our students. Their energy, focus, and attention. Give thanks. Without them, you’re just practicing alone.

What is most important to you on your teaching journey? It may be the students you get to meet and guide, the opportunity to learn mystic chants in archaic languages, or it could be the physiological deep strengthening of your breath and muscles to age gracefully and inspire others to do the same. Every teacher has their own exciting and, at times, thought-provoking career path that has as many challenges as it does rewards. 

pink lotus flower in a garden

Add Your Jobs to Your Website!

March 10, 2019 by namafit

Let people who visit your website know that you are hiring!

Did you know that you can add a link on your business website to your Namafit job posting? It’s a great way to attract new candidates. Instructors and other fitness professionals frequently visit the websites of businesses where they would like to work.

Step 1:

namafit business site navigation

Log in to namafit.com and click the “My Business” link at the top of the screen.

Step 2:

screenshot of the Namafit business page URL for a namafit customer
Screenshot of the Namafit business page URL for a namafit business.

Then, scroll to the bottom of the page and copy the URL address under “Namafit Business Page URL”

Step 3:

screenshot of a link from a business website to their namafit business page URL and job listings

Add the URL address to your website with text that says something like “View our employment opportunties” or “Our jobs”. Depending on how your website was created this might be an easy WordPress edit or you might need to contact your website designer/developer for help adding that link to your website.

If you have questions or need help adding a link to your jobs on your website, feel free to contact us. We’d be happy to help.

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